London is one of the most competitive markets in the world for local businesses. The good news is that most competitors still make the same basic mistakes. This 90-day plan focuses on the actions that bring customers fastest.
Days 1–30: fix the foundations
- Claim and complete your Google Business Profile with photos, services, hours and the right category.
- Make sure your website loads fast on phones, states clearly what you do and where, and has an obvious call to action.
- Add structured data and set up Google Analytics and Search Console.
- Make your name, address and phone number identical everywhere online.
- Ask your best five customers for a Google review.
Days 31–60: launch focused campaigns
- Run Google Search ads for your highest-value services, limited to the areas you serve.
- Start Meta (Facebook and Instagram) ads to reach local audiences and retarget website visitors.
- Publish two helpful articles that answer your customers' most common questions.
- Reply to every enquiry within an hour, and follow up automatically if there is no reply.
Days 61–90: measure and double down
- Compare cost per lead by channel and move budget to what works.
- Improve the pages that get traffic but few enquiries.
- Turn your best results into case studies and testimonials.
- Plan the next quarter's content and campaigns.
Where VANTAGE helps
Our head office is at Bow Wharf in East London, and our team runs websites, growth marketing and sales systems for businesses in the UK and internationally. A free growth audit is the quickest way to see where your business stands.
Frequently asked questions
How much should a London small business spend on digital marketing?
Start with a budget you can sustain for at least three months, so campaigns have time to learn. Measure cost per lead and scale what works.
Is SEO or Google Ads better for a small business?
Use both: ads bring enquiries quickly, while SEO builds free traffic over time.